[ about me ]
My name is Majida and I’m a Lead Service & Product Designer.
I make complex services clear for governments, banks, and the people who use them. 13 years across government, fintech and marketplaces, working in Arabic and English.
[ projects ]
Selected work
Abu Dhabi’s first unified real estate platform: from research through launch
Designed a public platform and its government back-office to move 97 property services off paper, on one ownership model shared across two legacy systems. Launched in 2022.
[ government · real estate · service design · product design · design system · UX/UI design ]
The International Association of Islamic Psychology’s digital platform (IAIP)
Restructured IAIP’s services around its three audiences (learners, practitioners and institutions), giving each a clear path through courses, certification, accreditation, membership and research.
[ non-profit · education · service design · information architecture · UX/UI design ]
[ articles ]
On Work, Design and People
[ Majida Safadi · 5 min read · Sep 25, 2024 ]
[ Majida Safadi · 5 min read · Oct 9, 2024 ]